Industry News

Industry News

15 May, 2011



Is it time for companies to get serious about F-commerce?


Imagine this: You’ve gone back in time to 1996, and you find yourself in an office and the body of a manager for a large consumer brand. Somebody comes up from the information technology department and asks for 1% of your budget for sales and marketing to do something strange: start selling online. The person calls it “e-commerce” — and it sounds quite mad. There are only 36 million people online globally, and not one of them is used to shopping online. The IT guy tells you not to worry; e-commerce has been going on for two years, and it’s the shape of the future. What do you do?

Fast-forward 15 years, and many brands are facing a similar dilemma: People are telling them to sell on Facebook. At one level, it makes sense: Facebook has more than 37  times the number of users as that of the whole Web back in 1996. It took the Web 14 years to reach an audience of 600 million; it took Facebook seven, and its growth continues at a rate equivalent to adding almost the population of Australia every month.


For the full article from Smartblog on Social Media, click here


13 May, 2011



Store designers think ahead to accommodate aging seniors


Aging baby boomers will push the number of Americans older than 65 about 30% higher in the next decade, a statistic that has retail chains looking at making changes to meet the needs of older shoppers. Designers are looking at everything from trading gleaming floors for something less likely to cause falls to rearranging counters and shelves to make it easier to reach products. 

Retailers are paying special attention to older shoppers these days. Within the next decade the number of people older than 65 is set to jump almost 30 percent. That shift has store designers thinking about how to accommodate the millions of older shoppers who'll be streaming through their doors.

But what could be wrong with a fully stocked supermarket, typically filled with enticing displays, numerous aisles and gleaming floors? The older we get, says retail anthropologist Georganne Bender — just about everything. Take the floors, for example.

"Retailers love shiny floors," she says. "But shiny floors are scary to somebody who's not sure if it's gonna be, you know, slick footing for them."


For the full article from NPR, click here



28 April, 2011



Retailers expect higher e-commerce spending will boost sales


 Retailers are spending more on e-commerce and expect more revenue, a study says.

Retailers are more bullish on e-commerce technology this year, with 69% saying they’ll invest more in e-commerce technology and 27% saying they’ll spend “significantly more” than last year, research and advisory firm The E-Tailing Group Inc. says in a new study.


 About 69% of retailers say they'll spend more on e-commerce technology this year than they did in 2010, according to a new survey. Earlier website improvements resulted in higher sales, spurring optimism and increased spending among merchants who see ongoing improvements as the key to further increasing conversion rates, the survey says. 


For the full article from interntet, click here



11 April, 2011



Lands’ End iPad App a More Magazine-Like Experience


 Like many other retailers that have embraced emerging e-commerce technologies, Lands' End is taking a unique strategy with its iPad marketing approach. As Kathy Neumann, who heads up the clothing retailer's marketing practice, explains, the mobile device offers up tons of capabilities for engaging shoppers beyond the traditional online catalog experience. 


Kathy Neumann leads Lands’ End’s marketing practice in strategic planning, consumer insights, promotional planning, merchandise strategies and store operations. In a talk with writer/analyst Tobi Elkin, Neumann discusses how Lands’ End and Lands’ End Canvas, the company’s vintage-inspired label, which launched in 2009, are leveraging iPad apps to offer customers an even more intimate experience with the brand.


For the full article from eMarketer, click here


 7 April, 2011



The web continues to trump store sales at the big chains


The web grew faster than stores for nearly two-thirds of Top 500 retail chains.


 Web sales continue to outpace comparable-store sales at many of the nation’s biggest retail chains, and the trend is accelerating, according to an analysis of data for Internet Retailer’s forthcoming 2011 Top 500 Guide.


At 42 of 65 leading department store, specialty apparel, general merchandise and other chain retailers, or 64.6%, the growth online in 2010 exceeded the increase in annual comparable-store sales. The web also accounts for more than 30% of all sales at four big chains—Staples Inc., No. 2 in the Internet Retailer Top 500 Guide, Office Depot Inc. (No. 5), Williams-Sonoma Inc. (No. 26) and dELiA*s Inc. (No. 152)—while six additional chains, including Saks Fifth Avenue (No. 45), Urban Outfitters Inc. (No. 53), American Eagle Outfitters Inc. (No. 51), Recreational Equipment Inc. (No. 62), Coldwater Creek Inc. (No. 78) and The Talbots Inc. (No. 107)—reported that e-commerce sales generated more than 10% of sales last year.


For the full article from internet retailer, click here


25 March, 2011


Retailers Find New Ways To Generate Business Through Facebook


5 Ways Retailers Are Winning Big With Facebook Commerce 



Macala Wright Lee is the publisher of FashionablyMarketing.Me. Wright Lee is a retail consultant who specializes in marketing consulting for fashion, luxury and beauty brands. You can follower her on Twitter at @FashMarketing.


Facebook commerce is the topic at the front of every brand marketer’s mind, and retailers are starting to explore how they convert “Likes” into actual purchases. Here's a look at five ways retailers have had success with Facebook commerce.


  For the full article from yahoo!mashable, click here


24 March, 2011


F-Commerce vs. E-commerce


F-commerce, shorthand for Facebook commerce, remains a big unknown. Sure, Facebook is big and getting bigger. In February, eMarketer reported that Facebook now reaches the majority of U.S. web users. “By 2013, 62 percent of web users and almost half (47.6 percent) of the overall U.S. population will be on Facebook,” the report said.


But are consumers shopping on Facebook?



For the full article from stores weekly, click here


23 March, 2011


Extreme Makeover

Rebranding efforts put Duane Reade in a New York state of mind

As it approached 50, New York City drugstore chain Duane Reade was undergoing something of a midlife crisis. With crowded, cluttered stores, it was perceived as a handy but unpleasant shopping experience.


“Consumers told us that while DR was convenient and local, it didn’t always provide the best shopping experience,” says Joe Magnacca, Duane Reade’s president. “What they also told us is that they wanted us to change and to succeed, because our New York heritage was important to them.”


It would not be an easy road. The company struggled under a heavy debt load incurred when it went private in 2004. There were threats from Walgreen and CVS, both of which were making serious noise about taking Manhattan.


To save Duane Reade would take more than a mere facelift — it would take a top-to-bottom assessment of its entire business.


For the full article from, click here




.18 February, 2011

 Three trends to help you plan for the 2011 holidays

We’ve got fresh data on how consumers and merchants tackled and managed the 2010 holiday season. Interesting stuff, to be sure, but you’re probably wondering: “Isn’t there a lot of other holidays to focus on for now like Easter, Mother’s Day and back-to-school?” Absolutely. However, my take after reviewing the data is that retailers actually have a limited window in which to get done all that they want to do before we’re all looking November 1 in the eye again.


We conducted the annual eHoliday post-holiday consumer and retailer surveys in January with our partner, BIGresearch. Some of the open-ended questions asked yielded quite interesting insights. Here are three trends that will help you get your holiday 2011 strategy ready to roll.


1. Bouncing back: While some are still searching for deals, consumers are (a bit) more willing to pay full price.


For starters, we asked retailers, “How were the patterns of holiday shopping different this year (2010) than last (2009)?” Retailers noted how very successful Black Friday and Cyber Monday were for them. Consumers were “still deal-focused and looking for a discount”, though as one noted, “…the marketplace was less desperate than last year.” Several retailers noted, however, that consumers were more likely than in recent years to buy at full price, and that lower minimums to qualify for free shipping helped drive sales as well. While still for many a “small piece of the pie”, mobile did have a positive impact, especially for “last minute shoppers”, while social media had varying impact on actual sales.


2. Lesson learned: Back-end operations a higher priority for 2011 than flashy social or mobile strategy.


Based on their 2010 holiday season, we asked next “Looking ahead, what ONE thing will you do differently for holiday 2011?” Top of the list for retailers – no, not mobile and social, but the less flashy yet operationally crucial areas of inventory management and planning, along with site performance and some adjustments to free shipping policies.


3. High investment priorities will need months of planning. Get started now.


So let’s get to my point earlier about the clock ticking for retailers to get everything done on their list before November 1 hits. What do retailers plan to invest in this year to make 2011 holiday season most successful? Not surprisingly, inventory management and planning are top of mind for many retailers, along with e-commerce infrastructure, shipping policies, email and prospecting before the season, along with some mentions of mobile and social. As one retailer noted, “Although…who can plan when you have no idea what is going to happen from year to year?” – which simply points to just how challenging things still are for retailers, despite gradual steps to economic recovery.


So with 8 months to go before jack o’ lanterns beckon from shop windows and front porches (for me, a sure sign of the holidays ahead), how to best invest resources? Inventory and planning take time to think through and implement, as does developing and testing a free shipping management philosophy that simultaneously encourages sales and avoids losing one’s shirt. As consumers increasingly switch to smart phones, my take is that a well executed mobile strategy – will be more and more important this year. With back-to-school shopping starting in a mere four months, now is a great time for retailers to get cracking on optimizing their sites for mobile to ensure consumers have a premier in-store and online mobile shopping experience.

By Fiona Swerdlow, Head of Research, SHOP.ORG



 16 February, 2011

Forecast: Group sees 2011 retail sales up 4 pct

The nation's largest retail trade group says it expects retail sales to rise 4 percent this year, the biggest increase since 2006, but shoppers are likely to remain cautious as they cope with slow job growth and rising prices.

The National Retail Federation said Thursday that it expects retail sales to reach $2.47 trillion in 2011, up from $2.37 trillion in 2010, excluding automobiles, gas stations and restaurants.

That increase would be higher than the past decade's average annual growth rate of 3.1 percent and 2010's increase of 3.7 percent. But even the 4.7 percent increase in 2006 is below the 5 percent rate that signifies a robust economy.

"Consumers will continue to be thoughtful about what they're spending, but they're certainly feeling better," said Jack Kleinhenz, NRF's chief economist.

NRF's forecast follows a robust holiday shopping season in November and December, when total retail sales rose 5.7 percent. That's on top of a 2.3 percent gain in the previous holiday period, compared with the 2008 holidays.

The annual increase NRF predicts would be the second in a row following a rare decline - of 2.7 percent in 2009 compared with 2008 as a whole. The trade group's figures are not adjusted for inflation, and they include online sales from physical stores but not from companies like that operate only on the Web.

For the full article from The Seattle Times, click here.


6 October 2010
Retailers' Holiday Hinges on Discounts

Forecasters expect a better holiday season for U.S. retailers, but say the price will be more discounts to get consumers shopping.

The National Retail Federation expects holiday sales to rise 2.3% over last year to $447.1 billion, the biggest increase in three years, in part because of more aggressive pricing strategies. The tone was set by the discount-driven back-to-school shopping season, which wrapped up in September with strong sales of children's and teen clothing, according to MasterCard Inc.'s SpendingPulse unit that tracks payment by cash, check and credit card.

"We expect a very, very competitive and aggressive Christmas and holiday selling season, price-focused," Bill Simon, chief executive of Wal-Mart Stores Inc.'s U.S. business, said at a recent conference.

The International Council of Shopping Centers released its forecast Tuesday, predicting an increase in sales during the holiday shopping season of between 3% and 3.5%.

The shift back into discounting mode is an about-face from the previous holiday season and earlier this year, when lean inventories allowed retailers to hold the line on prices. But retailers were forced to roll out promotions to bring customers into their stores when shopping sputtered out in late spring and summer.

For the full article from the Wall Street Journal, click here.



5 October 2010
How E-Commerce Success Changed Retail

They were seeing double-digit growth in sales year after year and a doubling of total sales volume in just five years. The most popular items, like books, clothing, electronics, and even food were virtually flying off the shelves, forcing them to take a look at how quickly they could stock and fulfill orders -- and keep customers coming back for more.

Sound like an old news clip from 1990? Believe it or not, it’s a summation of how retail e-commerce performed during some of the worst economic years ever -- the recession of 2007-2009.

E-commerce’s phenomenal growth has turned the heads of even the most intrepid brick-and-mortar stalwarts. Most are now saying that they plan to continue to spend on technology and to further invest in online sales. Retailers are also considering consolidating online and brick-and-mortar sales under a single line of business, incorporating each other’s best practices.

For example, more retailers are incorporating proven Internet e-commerce strategies into their physical stores -- in the form of automated promotions that self-announce an offer whenever a shopper arrives at a certain merchandise display; or with strategically placed PCs that allow in-store shoppers to compare products or even price-compare against what other retailers have available.

For the full article from Internet Evolution, click here.

4 October 2010
The First "YouTique"?

YouTube and commerce are intersecting in a novel way with the recent launch, at the end of September, of French Connection's "YouTique." The FCUK YouTube channel, now designed as "YouTube Boutique," makes clever use of YouTube's pop-up buttons by letting viewers buy items with just a few clicks.

Though the pop-ups traditionally only link to other YouTube videos, FCUK has made an arrangement with YouTube to allow certain buttons to lead directly to the FCUK site. After FCUK's stylist Louise Roe makes a case for buying a sequined top or a gold-tone pendant necklace, the video presents a model who stands and sways for several seconds wearing the outfit in question. Her different items of clothing become annotated with a "buy" button that the viewer can click to be taken directly to the FCUK page selling the item in question.

This is a simple trick, but potentially a powerful one. Video advertising is wonderfully effective at creating consumer lust in the moment of the video pitch--but that so often wanes as soon as the spot is over. By enabling the viewer to click and buy in the very moment of the sales pitch, FCUK could have powerful results. Since most of the videos are designed to answer basic questions someone might enter into a search engine--what should I wear to a wedding? what should I wear to go out?--the site is also optimized for search engines.

For the full article from Fast Company, click here.

3 October 2010
Technology Helps Track Food From Farm to Table Amind Mounting Safety Concerns

Inside a Silicon Valley company's windowless vault, massive servers silently monitor millions of heads of lettuce, from the time they are plucked from the dirt to the moment the bagged salad is scanned at the grocery checkout counter.

That trail can be traced in seconds, thanks to tiny high-tech labels, software programs and hand-held hardware gear. Such tools make it easier for farmers to locate possible problems — a leaky fertilizer bin, an unexpected pathogen in the water, unwashed hands on a factory floor — and more quickly halt the spread of contaminated food.

For the full article from the LA Times, click here.

1 October 2010
Halloween Sales Return From the Dead

E-retailers are casting spells in the hope that consumers this Halloween spend enough so that online sales exceed last year’s levels. Data from retailers and consumer research suggest those spells may work.

Americans will spend an average of $66.28 on Halloween costumes, candy and décor this year, nearly $10 more than in 2009, according to the National Retail Federation’s 2010 Halloween Consumer Intentions and Actions Survey. A separate consumer survey conducted exclusively for Internet Retailer by Lightspeed Online Research Inc. finds that 35% of Halloween shoppers will buy holiday goods online and that 71% of those shopping online will spend between $25 and $100 with e-retailers.

For the full article from the Internet Retailer, click here.


30 September 2010
App Watch: PayPal Lets You Cash Checks on Your Phone

Score another victory for your phone in becoming a digital wallet. Now you can use PayPal’s iPhone app to cash old-fashioned paper checks.

After an upgrade that will roll out to Apple’s app store the next few days, the PayPal app will add a feature that lets users cash a check by taking a photograph of the check with their phone. No visit to the bank required.

The app sends the check image through the regular bank check clearing process, and the funds show up in the user’s PayPal account in three to five days (or even less, if you are a heavy PayPal user). PayPal doesn’t charge any additional fees for the service, and you can throw away the check after about 15 days.

“Our concept is that you basically carry around access to your wallet in your phone,” said Osama Bedier, PayPal’s vice president of platform and mobile. “The mobile phone is the first computer that lets you take the Internet with you,” he said. And phones have another advantage, too: they contain new kinds of sensors, like cameras and GPS. PayPal’s app also has a feature that uses a phone’s location sensor to transfer money by “bumping” your phone with somebody else’s.

For the full article from The Wall Street Journal, click here.



29 September 2010
Consumers Use Smart Phones to Shop Around As They Shop

Millions of people no longer head home to sign on to the Internet to shop. And that number is growing as fast as iPhone, Android and BlackBerry mobile devices can be stocked in stores.
One in three mobile phones in the hands of American shoppers this holiday shopping season will be smart phones that empower – and entice – consumers in real time.

Last year, more than 60 million Americans were mobile Web users, up 33 percent from 2008, according to Nielsen. This holiday season, Nielsen predicts one-third of all mobile phones in use will be smart phones, up from 21 percent a year ago.

Consumers expect those little screens to put out. They want mobile applications to mimic the best of their favorite store websites and to deliver strangers' quality ratings that they've come to rely on for advice in buying everything from a set of sheets to a hotel room.

For the full article from the Dallas Morning News, click here.

28 September 2010
Technology Infuses Top Toys for Holidays but Prices Remain Below $100

This year's hot holiday toys are high-tech — and low-price.

From tiny remote-control cars from Mattel to nearly paper-thin electronic guitars and drums from WowWee Toys called Paper Jamz, technology is infused in many of this year's projected hot toys. But that doesn't mean the return of $100 price tag, which seems to have been for the most part banished since the recession.

Many techie toys are wallet-friendly at under $30.

Jim Silver, an analyst at Time to Play Magazine, which offers an influential list of hot toys each year, says toy prices overall have come down, but technology has gotten better. The highest-priced toy on the list is $69.99.

"This year's toys are about great play tied in with value," said Jim Silver. "Not necessarily the price point."

A case in point: Paper Jamz, thin electronic instruments that offer three modes of play, including freestyle. Silver said the toy's $24.99 price point is impressive.

For the full article from the Star Tribune, click here.



27 September 2010
Security Expert Talks Alternative Payments, Fraud Protection, and Global Expansion

Over 3,100 retail leaders are descending upon Dallas for the 2010 Annual Summit, which kicks off today. Many of them will be focused on maximizing ROI from email sends, capitalizing on mobile and social media, or improving the online shopping experience. But the best companies will also be asking, “How do I protect all of this information, and how do we convey to our customers that shopping with us is safe?”

Retailers everywhere know the importance of protecting consumer data along with the damage – from both a monetary and branding standpoint – that a breach creates. So it seemed especially fitting that our first official blog post during the Summit feature a Q&A with Souheil Badran, eCommerce Solutions Division Manager for First Data. In his Q&A, Souheil discusses key trends in the world of alternative payments, shares advice for retailers on the best way to get started when expanding globally, and provides insights on how executives can protect their companies from fraud.

For the full article from, click here.

26 September 2010
Bar Codes Add Detail on Items in TV Ads

Bar codes, the tiny black and white boxes that have been popping up in magazines, on posters and on some billboards, are arriving on television.
From the comfort of their sofas, mobile-phone users can scan a bar code embedded in commercials on certain evening shows on Bravo and instantly obtain additional information about a product and a discount to buy it.

The 45-second commercials by the online fashion retailer Bluefly show snippets of its “Closet Confessions” interviews with designers and celebrities like Bethenny Frankel, who appeared on “The Real Housewives of New York City,” and the Olympic figure skater Johnny Weir.

When the cellphone is pointed at the on-screen bar code, the user is linked to a complete closet-baring episode, which can run as long as five minutes, and offered a $30 discount on a $150 purchase at, which sells designer and other branded clothing and accessories.

“We see this as a great way to expand our audience in a measurable way,” said Bradford Matson, Bluefly’s chief marketing officer. “This is new for us, but we expect our page views to double.”

For the full article from the New York Times, click here.


24 September 2010
Luxury Spending Up, But Wealthy More Cautious

Despite lingering concerns about the economy, a new report from American Express Business Insights says luxury sales are up, gaining 9% in the second quarter.

While spending in each of the four categories it analyzed increased, furniture and home furnishings showed the biggest improvement -- up 21% -- followed by sales at luxury department stores, which rose 15% in the quarter. (Women powered those department stores sales, making 69% of purchases. And 22% of all charges came from shoppers ages 36 to 45.)

While sales also rose in the apparel and accessories (up 9%) and jewelry sectors (up 12%), the report says growth slowed in each of those categories as the quarter progressed, indicating renewed fears about the fledgling recovery. Jewelry sales gained only 3% in June, for example, the smallest increase in the last eight months.

A new survey from Unity Marketing, which focuses on affluent consumers, reports that 73% believe the recession is still continuing, no matter what the economists say. Some 21% believe the economy is in recovery. Unity, which conducted the research in July among adults with an average annual income of $307,000, also found that 44% of this group plan to spend less and to save and invest more, in the 12 months ahead.

For the full article from Marketing Daily, click here.

23 September 2010
How Technology is Changing Retail and Marketing

Following the first panel on sustainability in the fashion business at the PSFK Salon: Innovation In Fashion, the second panel touched on technology that is affecting marketing in retail spaces.

The panelists shared some of their insights around mobile apps and their influence on purchase decisions. Ashley Granata, co-founder of Fashism, emphasized that when shoppers upload a photo of themselves trying on clothes, they’d rather hear third party opinion rather than receive feedback from their immediate social graph. Following through the idea of providing on-demand information to help users make informed decisions, Sam Feuer, creator of FastMall is hoping to empower shoppers as they navigate indoor locations. Leighann Farrelly, Community Manager at Yelp noted the additional context provided by user reviews and validated with the number of checkins at a the reviewed location.

Second opinions from a range of sources that are delivered to users as they shop could influence their behavior and how they ultimately make purchases. Without photo uploads and sharing of location data, it would be very difficult for services to provide useful features. Users seem to be comfortable opting in to share partial personal information in order to access this pool of relevant feedback and content.

For the full article from PSFK, click here.


23 September 2010
Macy's to Increase Temporary Hires for Holiday Season

Macy's Inc (M.N) said it plans to hire about 65,000 seasonal staff for the holiday season -- a slight increase from previous years. The rise in hiring reflects Macy's expectation that same-store sales will grow 3-3.5 percent in the second half of fiscal 2010, the company said in a statement.

For the full article from Reuters, click here.

22 September 2010
Zara Tries a Fast One on the Net

It’s been just 20 days since the launch of Zara’s first online stores in six of its biggest European markets. Already, it’s clear that the company behind the fast-fashion chain, Inditex, has embarked on one of the swiftest roll-outs in online history.

Today, the company surprised analysts by saying it will open online stores in five more countries by the end this year. On September 2, Zara started selling its products online in six European countries: France, Germany, Italy, Portugal, Spain and the U.K.. It’s gone down so well with customers that Zara now plans to go global, with online stores opening in Austria, Ireland, The Netherlands, Belgium and Luxembourg during the second half of 2010 and extending to the U.S., Canada, South Korea and Japan during 2011.

The other 79 countries where the group has a physical presence will follow in due course. CEO Pablo Isla also said today that he plans to introduce some of the company’s other brands online next year.

Compare that with its closest’s European rival, Sweden’s H&M, who had a big head start in online sales, having opened its first online store almost four years ago in The Netherlands.

H&M told the WSJ last month it prefers to take small steps, country by country. Read our previous coverage here. With the recent launch of it’s U.K. internet store, it’s in eight countries. That means that in four months, Zara will have overtaken H&M in terms of its web presence, albeit not in online sales. It also means it can grow faster than before, without opening as many physical stores as it used to–it opens a store a day on average right now.

For the full article from the Wall Street Journal, click here.



21 September 2010
Technology Can Help Firms Reap Cost-Saving Benefits

Dubai: When a retail store is well presented and contains all the right merchandise, the chances are a retailer has done his homework well.

However as far as using technology to support the shop floor is concerned, it is often limited to just a cash register. Store owners often see anything more than that as just adding to the cost, with no discernible returns to speak of.

But a new report by Booz and Company says technology in the retail sector is anything but an unnecessary cost.

"Success in the long term will depend on whether they can keep controlling costs while enticing consumers to stay loyal to the products and services they offer," the report said about retailers and information technology.

For the full article from Gulf News, click here.



20 September 2010
Bridging the Online-Offline Shopping Divide with 2D Tags

Today's consumers are more connected than ever with mobile devices in hand, while retailers have long focused on better engaging with consumers. Some brands have enjoyed early wins through effective direct digital marketing Free White Paper Download: How Behavioral Analytics Fuels More Personalized Marketing.

Mobile solves many problems, with its high reach and in-the-moment communication. A well-designed app can place flashy content in the hands of the consumer. SMS provides the consumer with valuable tidbits of information. SMS and apps can be effective ways for retailers to connect with consumers on a mobile device; however, for technology and adoption reasons, these tactics can fall short of providing the information consumers need to make a buying decision while they're still in the store.

The good news is that an emerging technology in direct digital marketing -- 2D tagging -- can connect people with relevant information instantly, effectively engaging them while that precious purchase-decision window is open.

For retailers and manufacturers, 2D tagging closes the gap between online and in-store shopping experiences, making it easier than ever for consumer to engage with a brand. Properly placed 2D tagging technology directly enhances the retail experience by giving consumers instant access to specific, relevant information they want -- at the moment they're engaged in a buying decision -- in one simple step, increasing conversions.

For the full article from the E-Commerce Times, click here.



16 September 2010
REGIS Salons Save Money and Energy with POS Printers

When it comes to salons, image is not to be taken lightly — even when it comes to something as basic as receipt printers. Beyond simple style, speed and silence, Regis’ recently signed 8,000-unit deal with Epson America was based on another important perception: the manufacturer’s commitment to sustainable products and cost-saving efficiencies.

Not only does the installation of the TM-T88V single-station thermal printers promise “substantial dollars saved on energy costs over the life of the product,” says Regis IT director for store operations Oliver Lederer, it also helps the company “do our little piece in becoming more green.”
The TM-T88V was recently ranked highest in energy efficiency in its class. It holds an ENERGY STAR rating, uses a minimum of 68 percent fewer kilowatt hours than its competitors and boasts a reduced paper usage of at least 25 percent.

Barry Wise, Epson’s senior marketing consultant, says the company has been on the forefront of sustainability issues for two decades. More recently, Epson announced an initiative whereby every product must be built to certain sustainability standards, from the initial design through its entire lifecycle, and the company has become more vocal about its green efforts overall.

For the full article from NRF Stores, click  here.

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